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How does smell affect memory?

How does smell affect memory? We’ll tell you how the power of scent can stimulate positive feelings and how a stunning Surf fragrance can lift your mood.

Smell is the strongest of the five senses – and studies have shown that almost 75% of the emotions we feel every day are triggered by a certain smell or fragrance. Lots of us recognise a familiar smell that immediately transports us to a happy memory – but did you know, fragrances can actively boost your mood by up to 40%?

Good fragrances in washing detergents have the power not just to make to our laundry smell great, but to lift our spirits too. They can do this because they stimulate something called our olfactory memory - helping to make doing the washing more of a pleasure and less of a chore.

How does smell work?

Smell and memory – and fragrance and mood – are linked, because the part of our brain that controls memory is connected to the olfactory system, through which we pick up smell.

Whether it’s feeling revitalised by a fresh citrus fragrance or being transported back to happy summer days through floral fragrances, certain smells can stimulate a positive reaction and make us feel great.

Feel invigorated with the freshness of herbs

Think of a perfect spring-like fragrance that reminds of warm sunny pastures and a light, caressing breeze…You can re-capture those feelings with the evocative herbal fragrances contained in Surf Herbal Extract Liquid Detergent. A mix of lavender, eucalyptus, tea tree, pine and mint to soothe and wash away your worries and transport yourself to a peaceful place.

When you take your laundry out of the washing machine let the smell take you on a journey back to those special times.

Feel just great with jasmine

If you’re feeling a little low, a hit of jasmine can work wonders. Called the “Queen of the Night” in India, its scent is said to promote a sense of optimism - helping your stress melt away and giving you a boost in confidence. For clean clothes and a scent that lifts your mood, try Surf Lavender & Spring Jasmine Liquid Detergent. It has a combination of sweet-floral and warming, woody notes that both stimulate and soothe.

Feel alive with lily

Sometimes we all need to take a moment, breathe and connect with ourselves – mind and body. And the power of floral fragrances can really help us do just that.

Lily has one of the most powerful scents of all flowers. You’ll be swept away by its sweet, honeyed fragrance every time you use Surf Tropical Lily & Ylang Ylang Liquid Detergent – leaving you feeling centred, uplifted and re-energized.

Being sensitive to smells can really help make a difference in your daily life, especially when you wash laundry with powerful scents and gorgeous floral aromas. The best thing about using a laundry detergent with a beautiful Surf fragrance is that it turns a chore into a moment to savour. As if the great cleaning results weren’t enough, the power of scent in each detergent will make you feel great too. Win-win!