Smell is the strongest of the five senses – and studies have shown that
almost 75% of the emotions we feel every day are triggered by a certain
smell or fragrance. Lots of us recognise a familiar smell that immediately
transports us to a happy memory – but did you know, fragrances can actively
boost your mood by up to 40%?
Good fragrances in washing detergents have the power not just to make to
our laundry smell great, but to lift our spirits too. They can do this
because they stimulate something called our olfactory memory - helping to
make doing the washing more of a pleasure and less of a chore.
How does smell work?
Smell and memory – and fragrance and mood – are linked, because the part of
our brain that controls memory is connected to the olfactory system,
through which we pick up smell.
Whether it’s feeling revitalised by a fresh citrus fragrance or being
transported back to happy summer days through floral fragrances, certain
smells can stimulate a positive reaction and make us feel great.
Feel invigorated with the freshness of herbs
Think of a perfect spring-like fragrance that reminds of warm sunny
pastures and a light, caressing breeze…You can re-capture those feelings
with the evocative herbal fragrances contained in Surf Herbal Extract
Liquid Detergent. A mix of lavender, eucalyptus, tea tree, pine and mint to
soothe and wash away your worries and transport yourself to a peaceful
When you take your laundry out of the washing machine let the smell take
you on a journey back to those special times.
Feel just great with jasmine
If you’re feeling a little low, a hit of jasmine can work wonders. Called
the “Queen of the Night” in India, its scent is said to promote a sense of
optimism - helping your stress melt away and giving you a boost in
confidence. For clean clothes and a scent that lifts your mood, try Surf
Lavender & Spring Jasmine Liquid Detergent. It has a combination of
sweet-floral and warming, woody notes that both stimulate and soothe.
Feel alive with lily
Sometimes we all need to take a moment, breathe and connect with ourselves
– mind and body. And the power of floral fragrances can really help us do
Lily has one of the most powerful scents of all flowers. You’ll be swept
away by its sweet, honeyed fragrance every time you use Surf Tropical Lily
& Ylang Ylang Liquid Detergent – leaving you feeling centred, uplifted
Being sensitive to smells can really help make a difference in your daily
life, especially when you wash laundry with powerful scents and gorgeous
floral aromas. The best thing about using a laundry detergent with a
beautiful Surf fragrance is that it turns a chore into a moment to savour.
As if the great cleaning results weren’t enough, the power of scent in each
detergent will make you feel great too. Win-win!